The King’s Award for Enterprise
Wednesday 2 December 2026
International Trade 2026
Presented by Mrs Diane Hawkins JP LLB, His Majesty’s Lord-Lieutenant of Greater Manchester.


Event
2 & 3 December 2026, Manchester
Holiday Inn Manchester – City Centre by IHG25 Aytoun Street, Manchester M1 3DT
Delegates will leave with insight into changing student demand, NCUK’s future direction, practical academic developments and opportunities to strengthen their partnership.
Programme subject to change.
About
NCUK requests the pleasure of your company as we celebrate the King’s Award for Enterprise in International Trade 2026 and bring our global partners together for the Leader Symposium. This recognition reflects the contribution of our university and Study Centre partners to international student success. Across two days, guests will explore market intelligence, academic development and strategy, with opportunities to meet NCUK’s senior leaders.

Wednesday 2 December 2026
International Trade 2026
Presented by Mrs Diane Hawkins JP LLB, His Majesty’s Lord-Lieutenant of Greater Manchester.

Wednesday 2 December 2026
An evening celebrating the partners who have shaped NCUK’s international success, including the presentation of the NCUK Partner Long Service Awards.
2 & 3 December 2026
Market intelligence, academic development and strategy for international higher education.

Exclusive to attendees
Attendees will receive a data and analysis report on sector trends and their implications for international education. The report draws on 15 years of NCUK student, applicant and preference data — the same evidence base as Wednesday’s Opening Plenary on student intelligence.
Market intelligence and marketing strategy
Sector trends, student demand and competitive positioning to strengthen recruitment and market development.
Academic development and student success
Curriculum innovation, teaching practice and progression pathways that improve academic quality and student outcomes.
International higher education strategy
Policy change, transnational education and sustainable global partnerships.
Leadership dialogue and partnership development
Meet NCUK’s senior leaders to discuss your business, priorities and partnership opportunities.



Programme
Two days of strategic insight, shared experience and partnership. All times are UK local time (GMT). Programme subject to change.
Welcome Breakfast
Join NCUK colleagues and fellow delegates for breakfast and conversation ahead of the opening plenary.
Opening Plenary
Brad Johnson
Student Intelligence and the Future of International Recruitment
Drawing on 15 years of NCUK student, applicant and preference data, this plenary examines how demand and decision-making are evolving, and what those shifts mean for market priorities, recruitment investment and sustainable growth across our global partnership network.

Brad Johnson
MSc, BA (Hons)
Commercial Operations Director, NCUK
Brad’s higher education experience spans student recruitment, communications, university progression and strategic operations, including roles at the University of Hertfordshire and NCUK. His expertise combines international student engagement and conversion with insight into student decision-making, supported by postgraduate research into how students choose the UK for university study.
Introducing Our Student Pathways
Néstor Torres
From Subject Choice to University Ambition
Explore NCUK’s ten International Foundation Year subject pathway guides and how they connect module choices with degree ambitions and university destinations, supporting more informed student guidance and progression planning.

Néstor Torres
MBA, BSc (Hons)
Chief Marketing Officer, NCUK
Néstor leads NCUK’s marketing function within the international higher education sector. His role centres on communicating NCUK’s university pathway opportunities to prospective students and education partners, supporting the organisation’s visibility and engagement across its global network.
Luncheon
Lunch and an opportunity to continue conversations with colleagues and partners.
Our New Future Students Strategy
Ben Bilverstone
An introduction to NCUK’s new Future Students Strategy and its implications for how we understand, engage and support prospective students across the global network.

Ben Bilverstone
MBA, BA (Hons)
Executive Director, Future Students, NCUK
Ben is an international student recruitment specialist with experience across university and education agency environments. His expertise spans recruitment strategy, student conversion and global partnerships, combining data-led planning with an understanding of student ambitions. At NCUK, he supports international students in accessing and progressing through university pathways.
Networking with NCUK Colleagues
Colleagues from Future Students, Academic, University Partnerships, Commercial Operations, Business Development and Marketing will be available to discuss recruitment, progression, academic delivery and partnership development. If you would like a dedicated partnership conversation, request this when you RSVP. Appointments will be confirmed separately.
The King’s Award for Enterprise Presentation
Mrs Diane Hawkins JP LLB
Celebrating NCUK’s King’s Award for Enterprise: International Trade 2026, presented by Mrs Diane Hawkins JP LLB, His Majesty’s Lord-Lieutenant of Greater Manchester. The Award recognises the collective achievement of NCUK and our partners in expanding international access to university education.

Presenter
Mrs Diane Hawkins JP LLB
His Majesty’s Lord-Lieutenant of Greater Manchester
Gala Dinner
An evening celebrating the partners who have shaped NCUK’s international success, including the presentation of the NCUK Partner Long Service Awards.

Stuart Smith
MA, BA (Hons)
Chief Executive Officer, NCUK
Stuart is an international higher education leader with extensive experience in university strategy, transnational education and global partnerships. Before joining NCUK as Chief Executive in 2021, he held senior roles across UK universities and private education providers. He leads NCUK’s strategy to expand international access to university education.

Brad Johnson
MSc, BA (Hons)
Commercial Operations Director, NCUK
Brad’s higher education experience spans student recruitment, communications, university progression and strategic operations, including roles at the University of Hertfordshire and NCUK. His expertise combines international student engagement and conversion with insight into student decision-making, supported by postgraduate research into how students choose the UK for university study.

Ruth Jones
MA, PGCert, BSc (Hons)
Deputy Chief Academic Officer, NCUK
Ruth has more than 20 years’ experience in international higher education, spanning student support, university progression and academic quality. She provides strategic leadership across NCUK’s quality assurance, assessment and registry functions, and chairs the UCAS International Advisory Group, contributing to the development of international admissions and student pathways.

Suzanne Bartlett
MA, BA (Hons)
Chief Academic Officer, NCUK
Suzanne is an international education specialist with expertise in academic management, course design, assessment and university partnerships. Since joining NCUK in 2015, she has worked across academic provision and university progression, bringing a detailed understanding of how pathway programmes prepare international students for success in higher education.

Ben Bilverstone
MBA, BA (Hons)
Executive Director, Future Students, NCUK
Ben is an international student recruitment specialist with experience across university and education agency environments. His expertise spans recruitment strategy, student conversion and global partnerships, combining data-led planning with an understanding of student ambitions. At NCUK, he supports international students in accessing and progressing through university pathways.

Néstor Torres
MBA, BSc (Hons)
Chief Marketing Officer, NCUK
Néstor leads NCUK’s marketing function within the international higher education sector. His role centres on communicating NCUK’s university pathway opportunities to prospective students and education partners, supporting the organisation’s visibility and engagement across its global network.

Holly Searson
MBA
Head of University Partnerships, NCUK
Holly specialises in higher education partnerships, institutional engagement and business development. She leads NCUK’s university partnerships activity, developing relationships that expand progression opportunities for international students. Her work connects university recruitment priorities with students’ academic ambitions, helping strengthen access to a diverse range of degree destinations.

Andrew Straughan
BA (Hons)
Business Development Director, NCUK
Andrew has more than a decade’s experience developing international higher education partnerships at NCUK. His expertise spans transnational education, market development and expanding university pathway provision, including across Africa, the Middle East and Asia. He works with education institutions and government partners to create sustainable routes into international higher education.

Mrs Diane Hawkins JP LLB
His Majesty’s Lord-Lieutenant of Greater Manchester
Further speakers to be announced.

Plan your visit
The event takes place at Holiday Inn Manchester – City Centre by IHG, 25 Aytoun Street, Manchester M1 3DT, on 2 & 3 December 2026.
Holiday Inn Manchester – City Centre by IHG, 25 Aytoun Street, Manchester M1 3DT.
Recommended hotel stay: 1–4 December 2026, checking in on 1 December and checking out on 4 December.
Guests are responsible for arranging and paying for their own flights, hotel accommodation and transfers. NCUK will not cover or reimburse these costs.
Business attire is requested on both Wednesday 2 and Thursday 3 December 2026. Suitable options include a suit, tailored separates or a smart dress.
Guests are warmly welcome to wear national dress for the King’s Award Presentation and Gala Dinner on Wednesday. Time to change will be available between 14:30 and 15:30, ahead of the celebrations.
If you require a visa invitation letter, please send the following to [email protected]:

Holiday Inn Manchester – City Centre by IHG
25 Aytoun Street, Manchester M1 3DT
Event venue.



a&o Manchester City Centre
City centre
Formerly Novotel Manchester Centre.
Guests should book directly with their chosen hotel. Accommodation is subject to availability; no event rate or room allocation is advertised.
Recommended airport
Manchester Airport (MAN)
Manchester Airport is the recommended arrival airport for the event.
Travelling via London
The venue is Holiday Inn Manchester – City Centre by IHG, 25 Aytoun Street, Manchester M1 3DT, a short walk from Manchester Piccadilly station.
RSVP
Please confirm your attendance with the NCUK Central Operations Team at [email protected].
We look forward to welcoming you to Manchester.
RSVP by emailOr email us directly: [email protected]